Communication, Public Relations and Mass Media

IITC provides a Training Course in

Communication, Public Relations and Mass Media

Introduction:
This course is designed to help participants develop their public relation skills through tailored real-life scenarios, practical exercises and theory-based learning. The course will provide participants with a solid understanding of what the press expects, how you can work more effectively with the media, how to create a successful digital marketing strategy and the secret to establishing a network of contacts. Participants in this course will be able to:

• Design and maintain an effective communication.

• Understand the principles of PR and how it works.

• Define the deffirent types of PR.

• Develop a PR campaign.

• Know the impact of social media and and the forms of reality media.

• Learn how Propaganda can be a form of persuasion and its purposes.

• Deal with press media and Build a deeper understanding of the target media.

Content: Day One: Communication

• How communication dynamics work.

• Challenging what you currently do as a communicator.

• Dealing with difficult messages.

• The design of the message.

• The power of body language.

• Effective communication.

Day Two: Introduction to Public Relations

• What is PR? Definitions and examples.

• PR and why it is important to understand the principles.

• How PR works and why it sometimes fails.

• Different types of PR: from event management and public affairs to experiential and social media.

• Differences between PR, marketing and advertising, and how digital and social media campaigns are blurring the lines between them.

Day Three: PR planning, how to develop a campaign, PR evaluation

• Identifying the audience and finding routes to reach them.

• Three-stage strategic planning & four-stage PR planning

• How research and analysis relate to evaluation

• Why evaluation is the Achilles heel of the PR industry and how social and digital are becoming essential elements of measurement.

• Different types of traditional evaluation, ACE, AVE, OTS, media and audience analysis tone, message, sentiment and impact.

Day Four: Mass Media

• Understanding media and what journalists are looking for.

• Using national media for PR – the how and why.

• Dominant practices and forms of reality media.

• Methods and techniques of mass communication.

• The impact of social media and global media.

• Propaganda and manipulation of audiences, media effects and moral panics, from ‘effects’ to influence.

• Media and power, conceptualization, ideology; discourse, power in communication, global news.

• Advertising in the digital age; the future of advertising and marketing.

Day Five: Press Releases

• Understanding the role of the press release in media relations.

• Assessing value and impact of a press release.

• Why some press releases work and some don’t.

• What journalists are looking for from PR practitioners.

• How to build media lists and target journalists.

• Building a deeper understanding of your target media.

For More Details about this Course, Please Contact Us on: info@istanbulitc.com

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