Digital Marketing & Social Media

IITC provides a Training Course in

 

Digital Marketing & Social Media

 

Introduction:

Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them.

Digital Marketing encompasses the use of digital technologies for facilitating the marketing of a product or a service. It has become the most popular buzzword in the industrial world with more and more businesses wanting to establish a stronger online presence and it has become increasingly important because of how accessible digital channels are.

This course is designed to display the tools and techniques of this unique form of marketing and the outcomes of this course and it will offer the learners a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.

 

Content:

Day One: Introduction to Digital Marketing

  • Principles of Digital Marketing.
  • Digital Marketing Channels.
  • Tools to Create Buyer Persona.
  • Competitor Research Tools.
  • Website Analysis Tools.

 

Day Two: Content Marketing

  • Content Marketing Concepts & Strategies.
  • Planning, Creating, Distributing & Promoting Content.
  • Optimize Website UX & Landing Pages.
  • Measure Impact.
  • Metrics & Performance.
  • Using Content Research for Opportunities.

 

Day Three: Social Media Marketing

  • Introduction.
  • Major Social Media Platforms for Marketing.
  • Developing Data-driven Audience & Campaign Insights.
  • Social Media for Business.
  • Creation & Optimization of Social Media Campaigns.

 

Day Four: Search Engine Optimization

  • Search Engine Optimization Fundamentals.
  • Keywords and SEO Content Plan.
  • SEO & Business Objectives.
  • Writing SEO Content.
  • On-site & off-site SEO.
  • Optimize Organic Search Ranking.
  • Google Analytics Tools.
  • Web Analytics Tools.

 

Day Five: E-mail Marketing & Pay-Per-Click (PPC)

  • Effective E-mail Campaigns.
  • E-mail Plan.
  • E-mail Marketing Campaign Analysis.
  • Understanding different types of PPC.
  • Creating compelling search.
  • How keywords and search queries work together to display and create advertisements.

 

 

For More Details about this Course, Please Contact Us on: info@istanbulitc.com

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Digital-Marketing-Course-Istanbul.pdf

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